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Too much of a good thing?

February 12, 2000

Robert Blechl

MEDIA DISTRICT WEST -- With today's trend of ingesting anything with

the word "natural" in it, many people think there can never be too much

of a good thing.

That's not so, said Michael Stern, a pharmacist and the owner of Dana

Drug Store. Stern contends there are just as many hazards in taking

herbs, vitamins and natural supplements as there are in using

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prescription drugs.

To foster safety and product knowledge, Stern has created an herbal

awareness program out of his Burbank store.

Called the Green Bag Program, Stern's free, ongoing one-on-one

consultations are based his Brown Bag Program, which received nationwide

attention in the mid-1970s.

"People take these natural products like medicine, but it doesn't work

that way," Stern said. "There's a lot of industry-generated promotion of

products which gives people false information."

Like the Brown Bag Program -- which focused on mislabeling and

outdated medications before federal law required expiration dates for

prescription medicine -- the Green Bag Program also stresses the

importance of paying attention to expiration dates.

People participate in the program by picking up a green bag at Dana

Drug Store, stuffing it with their herbs and supplements and then

returning for a consultation.

"We'll tell them what the products are intended to do, whether there

are complications with prescription medicine and we'll make

recommendations of things they are not taking that may be beneficial,"

Stern said.

Because herbs and natural supplements come under the area of food and

not drugs, Stern said regulations governing their sale are less

stringent.

"We are under the assumption in this country that we are still

protected by laws," Stern said.

Dr. Lillie Grossman, professor of nutrition and dietetics at Cal State

Northridge, agreed the lack of regulation is unsettling.

"Personally, I wouldn't take them (herbs and natural supplements)

because there is limited or no research on the long-term effects,"

Grossman said. "The FDA, who we look to for quality control, provides no

control here. There are serious consequences in trusting the

manufacturer. What is on the label is not always in the bottle."

While saying that herbs and supplements can promote health, Jack

Levinberg, owner of Tower Pharmacy in Burbank, said people should still

consult professionals beforehand, especially if taking prescription

medicine.

Stern likewise urged caution.

"People think because the word 'natural' is used that these products

are safe, but that's not necessarily the case," Stern said.

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