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Reader Responds -- Jill Herbertson

March 20, 2002

Dear Mr. Weepul:

Will Rogers is not alone in his criticism of the QSP/Readers Digest

fund-raiser assemblies you conduct at our elementary school. A year ago,

I addressed the school board with concerns about the range of

commercialism in public schools, and how frequently at odds it can be

with educational goals.

As an example, I told them how my tearful and indignant kindergartner

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insisted it was his homework to supply QSP/Readers Digest with the names

and addresses of his out-of-state grandmas, grandpas, uncles and aunts.

When I said that no one actually has to participate in fund-raisers, he

looked at me as if I had told him to run out in the street without

checking for traffic. And anyway, he demanded to know, how was he going

to get his free bag of Skittles if he didn't?

I honestly thought he must not have been really listening, that no one

would actually tell a kindergartner it was homework to add Grandma's name

to a junk mail solicitation. But this year I thought I'd better get the

facts, and I sat in on my son's assembly.

To my surprise, you do tell the kids that writing down those names and

addresses and turning them in is their homework. You make it quite a

point, more than once. That is unacceptable. Homework is something we

want our kids to take seriously. They know that failing to do homework

means a lousy report card. My son signed a contract stating that he will

do his homework. Only teachers have the right and responsibility to

assign homework. So call it what it is, a sales tactic or whatever. Just

don't mislead them about their responsibility and diminish what we mean

by homework.

The sales pitch you coach the kids to say is "help support our

school." Indeed, that is partly true -- if Grandma buys a $17.95

subscription to Yoga Journal, some fraction of $17.95 is given to the

school. According to the QSP Web page, it could be "up to 40% of the

profit." At no point in your presentation do you tell kids that at least

60% of the profits go to QSP/Readers Digest, and that Mr. Weepul himself

is earning some money on that sale.

And another thing: If Grandma can't spend $17.95 to "help our school,"

are we to infer she is not being helpful? It would be easy for a kid

listening to your presentation to jump to that conclusion. And speaking

of "up to 40% of the profit", what does that mean? The fund-raising

packet mentions 40% of the money spent. So which do we get? Total spent

or total profit? What amount of that $17.95 is ours? And who pays for the

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