Jackson Bell
As a Burbank native, Mark Barton wants to keep his city beautiful.
So Barton, a professional graphic designer, submitted a logo
Monday for the recently renamed Bob Hope Airport. The facility was
formerly the Burbank-Glendale- Pasadena Airport.
His proposal, using patriotic colors, is a simple design of an
airplane between the words "Bob Hope" and "Airport."
"It is my responsibility as a resident to respond because I want
what is best for the city and the airport happens to be in Burbank,"
Barton said. "I want everything here to be nice and well constructed
since it is my home."
At the meeting, the Burbank-GlendalePasadena Airport Authority
subcommittee of operations and development began the first stages of
selecting a new logo and a venue for members of the public to voice
their suggestions, Airport Authority spokesman Victor Gill said.
Barton and Michael Hastings, whose marketing and communications
firm represents the Hope family, attended the meeting to voice their
proposals.
Hastings suggested that the airport use a caricature profile of
Bob Hope paid for by Hope Enterprises Inc., the business arm of the
late comedian's family.
"We believe it is an excellent logo that no other airport has or
can claim to have -- not John Wayne Airport, LaGuardia, LAX or JFK,"
Hastings said. "We will have an immediate name recognition from his
caricature that will let travelers know exactly where they are [when
arriving]."
Officials have estimated it will cost about $250,000 to implement
the new name at the airport, $150,000 of which will be used to
replace nearly 200 old signs, Gill said.
The airport already has permission to use the caricature, and Hope
Enterprises paid for the design, Hastings said. Barton said the
estimate cost for his design, which is undetermined at this time,
will depend on how airport officials use it.
The committee in charge of selecting the new logo -- which will be
used on such items as airport signs, stationery, business cards and
uniforms -- could take several weeks or months to decide, Gill said.
"The name change itself came fairly rapidly, and we need to work
out a number of things that back it up," he said.
