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Small office with big goals

October 09, 2004

Mark R. Madler

Earlier this year, Arif Shaikh was in Darfur in western Sudan, a

region torn apart by fighting between government troops and rebels

that has driven more than a million people into refugee camps.

As a representative of Islamic Relief USA, Shaikh was there to see

for himself the emergency assistance the relief organization provides

to the thousands of people who don't have basic necessities and who

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live in straw huts without roofs.

"When we go there and see what is happening it makes us more aware

of what we are about and the needs that are fulfilled," said Shaikh,

the charity's media relations director.

The crisis in the Sudan, which the United Nations estimates has

caused 50,000 deaths and the displacement of 1.2 million people since

2003, is a top priority for the Islamic Relief USA offices on

Magnolia Boulevard. The charity operates three camps in Darfur in

cooperation with the U.N.

While the U.S. has labeled actions of the Sudanese military and

allied militias against black Africans as genocide, the U.N. has only

passed a resolution calling for international inquiry into the acts

of violence.

The most shocking sights he saw were the living conditions of the

people. Getting aid to them can be hampered because dirt roads in

Darfur turn to mud during the rainy season, Shaikh said.

"With emergency relief we are just trying to help people survive,"

Shaikh added.

The 14-person operation coordinates fundraising that goes to

projects in more than 30 countries. The Burbank location opened about

seven years ago after having been located in Downey, said Abdel

Salam, the information technology director.

"Burbank is a good, safe city," Salam said. "We have a good

relationship with our neighbors. We made a good choice with the

neighborhood and the people."

In the modest office divided into cubicles by partitions, Islamic

Relief gets its message out to primarily Muslim donors through

fliers, brochures and the Internet.

In the past few months, the office has put together a fundraising

dinner, and participated in conferences where a booth is staffed by

employees and other volunteers to get out information about the

charity, said May Mineissi, a fundraising coordinator

"Certain times of the year we are busier than others," Mineissi

said. "In the next month or two [with Ramadan] is our busiest."

Ahmed Shama, the organization's Web director, is responsible for

maintaining its three-year-old website with a subscriber base of

30,000 nationwide.

A challenge for the charity is that its donor base is primarily an

older audience and not very technologically savvy and so Islamic

Relief must assure them that using the Internet to make donations is

safe and secure, Shama said.

"A successful e-mail campaign can bring in over $35,000 in

contributions depending on whatever country we are focusing on,"

Shama added.

Not all the money raised by Islamic Relief goes overseas. About 15

% is spent in the Los Angeles area to assist the homeless and operate

community health clinics.

"Our work is primarily focused on Islamic countries but we

recognize there is a need here as well," Shaikh said.

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