BurbankBus has used Google Transit to help riders navigate bus schedules and distances since November 2006, said Ryan Barton, an official with Moore & Associates, the marketing firm that runs the advertising efforts for BurbankBus.
“When we launched Google Transit, we saw a 25% increase in ridership,” he said.
Of those new riders, most were new to BurbankBus, which Barton attributed to Google’s immense popularity.
An estimated 4 billion search queries were conducted at Google Search, which includes all Google products like Maps and Transit, accounting for 54% of all search queries in September, according to Nielsen-Online research.
The next highest search engine, Yahoo!, had about 2.5 billion searches, Nielsen said.
The Planning Division’s use of Google Maps is the beginning of an ongoing process through which they hope to upgrade its Internet accessibility, Forbes said.