“Frankly, to counter a cash machine you have to do guerrilla marketing,” Fuller said. “You have to maximize resources, get out the vote when it comes to meeting people. It’s all grassroots. Unfortunately, when you go up against an incumbent, the stats aren’t friendly to challengers. It’s really a Hail Mary, but nevertheless it’s really a civic duty.” After spending more than $3,000 on lawn signs and other office supplies this year, Fuller’s campaign is left with $775 in campaign funds.
He plans to take part in an Aug. 21 fundraiser to cull more money, and might join other Republican challengers, such as Jane Barnett — who is opposing Assemblyman Paul Krekorian in the 43rd District — in upcoming meetings.
Still, Fuller reflected a fatalistic sentiment about his chances to take a seat in a solidly Democratic district. “I’m an IT consultant guy. I’m just doing my civic duty,” he said. “Frankly, I would be pleasantly surprised and would be honored [if I won]. But I’m a realist. As much as I would love to represent the 44th District, the circumstances are formidable. I’ll make the most of it and get the word out.”