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She’s basking in baskets

Burbank resident has spent 15 years building connections. Now she ships her gourmet gift baskets nationwide.

February 04, 2009|By Tom Risen

Lisa Gal never imagined she would be hired to deliver a script to Drew Barrymore, until the day the call came in a few weeks ago.

“One time, a studio scriptwriter wanted to get Drew a script, so he hired me to make her a basket in the theme of the movie he wanted her to star in,” said Gal, the founder of Hollywood Baskets in Burbank.

The scriptwriter had sent Gal a copy of the script, so she arranged a basket with the script in the middle surrounded by other goods that the writer hoped would entice Barrymore. Among those items were Tampax and other feminine-themed products — since the screenplay was for a movie called “Period.”

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Gal never found out whether Barrymore read the script, but she still treasured the experience.

Gal, a Burbank resident, has spent 15 years building connections with clients and local businesses to a point where she can ship her gourmet gift baskets nationwide at competitive prices.

Known to several stars and studio clients through word of mouth, Gal and the two other people on her staff have been ordered to make 100 gift baskets of caviar for a V.I.P. pre-Oscar party Feb. 18.

“While the details are confidential, we’re told it’s going to be at an exclusive Beverly Hills estate, and there’s an exclusive celebrity guest list,” Gal said.

The client list Gal started building dates back to her time as a production assistant at the now-defunct commercial company Shadowrock Productions, when she started doing Hollywood Baskets as a side business in 1994.

“One time as a [production assistant], I noticed some very sparse baskets that my bosses paid $50 each for, and I offered to do a better job,” Gal said. “So I made three baskets they needed for clients, and they loved them the next day. There were so many advertising people around, so that’s who I started making gift baskets for.”

Alex Darian, an executive assistant at Walt Disney Studios, is glad to have a local business like Gal’s handy when her bosses or clients want to make a good impression with gifts.

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