Community Chevrolet is selling Camaros as fast as it’s receiving them, he said. The store sold all five 2010 Camaro models it received after the car’s release last month and has presold five of the 15 cars expected to arrive at the dealership in June. All of its Malibu hybrids are also sold out and upcoming new releases will likely stimulate further sales, Cowan said.
“It’s looking very, very positive,” he said.
Recent gains aside, the dealership will still have to battle the long-held public perception that American cars are inferior to their foreign counterparts, even if recent GM developments show the promise of change, said Jack Kyser, founding economist of the Kyser Center for Economic Research.
“They are building good quality cars,” Kyser said. “Its just that they have this long history of indifferently designed cars and poor quality to overcome.”
President Obama has openly criticized GM and Chrysler for making “bad business decisions” that have put them behind their competitors. At least one customer at Community Chevrolet on Tuesday agreed.
GM appeared to be slow in developing the fuel-efficient cars that consumers want, North Hollywood resident Allison Carroll said.
“It seems like they jumped on the bandwagon a little bit late,” Carroll said. “I think that hurts a business when you don’t adapt.”
Cowan hoped that that reputation would change as Chevrolet continues to release fuel-efficient models like the Chevy Volt, an extended-range electric car planned for a 2010 launch.
Sales representatives are also hoping to draw more customers with a set of recession-influenced financing offers that have been adopted my most automotive brands, including a program that promises to help make car payments for customers who lose their jobs.
Overall, the bankruptcy has not changed the dealership’s business operations, except to offer customers more confidence, Cowan said.
“In all fairness, the public has been worried about the bankruptcy, and they have been wondering if we’re still going to be here,” he said, “and I’ve been happy to say to them, ‘Yes we are.’”