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Editorial:

Supplying demand for transportation

June 27, 2009

Burbank’s political appetite for all things green is pretty well-established. So when the City Council voted Tuesday to discontinue the BurbankBus’ downtown loop, you know there had to be reason.

Alas, ridership on the loop has been abysmal despite a yearlong effort to promote the public transit route. The downtown loop drew some 46,000 fewer passengers than the second-least popular line. Exacerbating the disparity is the relatively high cost of operating the route, which costs $13 more per hour to run than any of the other lines.

For whatever reason, downtown residents, workers and commuters haven’t taken to the center city route, most likely because Burbank’s downtown, as a whole, is still a relatively manageable walk from any given point. Getting there is different story, which is why the routes to and from the area see significantly higher ridership numbers.

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With that in mind, we applaud the council’s decision to cut their losses on the downtown loop and perhaps divert some of those savings into beefing up other more popular routes. Give the people what they want. It’s just simple supply and demand.


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