Business Spotlight:

Getting into the game

Owners open a center offering video games with a communal feel after a long battle over a variety of particulars.

October 21, 2009|By Michael J. Arvizu

After seven years, GameLAN’d, at 401 S. Glenoaks Blvd. in Burbank, is finally open.

Daniel and Joanna Moss have created a gaming center they feel is welcoming to kids and their families.

But the road hasn’t been easy.

The Mosses have spent the last two years wrangling with Burbank on everything from bike racks and surveillance requirements to whether the business should be called an “arcade” or “gaming center.”

Daniel Moss called the process “fitting a square peg into a round hole.”

The Mosses also had to file for a conditional-use permit, which required surveillance status reports, that all games were provided on site, and that a physical barrier be built to check client ages.


“We have three kids, and we wouldn’t want our kids to be in an unsafe environment, either,” said Daniel Moss, who added the city requirements seemed over-the-top. “I don’t necessarily agree with everything. It is what it is.”

But now the gaming center is open, and GameLAN’d has 40 XBox game consoles ready to go (it will also offer Wiis later this year). GameLAN’d opened Oct. 10.

The center offers a local area network that allows groups of computers to be linked, allowing for a more intense gaming experience, Daniel Moss said, allowing gamers to compete with one another.

And while the center isn’t finished in terms of decor, the Mosses have planned a Halo tournament at the end of November. The couple also plan to establish leagues where teams of players can compete with one another. Kids who want to join leagues must have at least a 2.0 grade-point average, and may check out equipment only with a valid ID card. Gaming rooms may also be rented for birthday parties. After-school rates, where gamers can play for $2 an hour from 3 to 6 p.m., are also available.

“We see kids here all the time just hanging out on the streets,” Daniel Moss said. “We want to have a place for them, and it’s affordable, and they can just kind of hang out with their buddies and meet people and socialize.”

The idea for GameLAN’d was born out of gaming parties the Mosses hosted at their home. Friends would come towing screens of various sizes. When the opportunity came to start a business, the Mosses immediately jumped on it.

GameLAN’d caters to children 10 and older, who Daniel Moss said are left hanging after what he called their “Chuck E. Cheese” phase. “There’s a negative aspect to video games, I think, with kids sitting at home playing by themselves,” Joanna Moss said. “What we found is that this type of setting — the LAN party setting — allowed people to come in, to come play and find common ground.”

For more information on GameLAN’d, call (818) 381-5209 or visit

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