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Business Spotlight:

He’s technically a computer genius

Twenty-seven-year-old owner of repair business has been solving people’s problems since he was 12.

November 04, 2009|By Michael J. Arvizu

For E-Geniuses founder and owner Joey Mariano, fixing a computer and returning it to a customer in tip-top shape is only half of what an experience at his new computer repair store entails.

Mariano, who founded E-Geniuses in 2004, recently moved to his Burbank location, 2718 W. Burbank Blvd., after doing business in a loft in downtown Los Angeles for five years. The repair shop will officially open Dec. 1.

The 27-year-old computer technician has been repairing computers since he was 12. As the John Burroughs High School graduate sat in his spacious waiting room on a weekday afternoon, Mariano said he wants to provide ongoing support for his clients — something only available to large and mid-size companies with an integrated tech-support staff.

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He said he also realizes that his customers may not have days to wait to have their machines returned to them, especially students.

“In the long term, I want to keep computers running as long as possible,” Mariano said.

When a customer leaves his shop, Mariano will usually follow up with the client to see how the machine is functioning and whether it needs more attention.

Computers are also critical for small businesses, especially when it comes to a business’ online presence, he said. Without a dependable computer framework, he said, and a weak online presence, small companies can quickly fail, “especially during this recession,” Mariano said.

E-Geniuses has also partnered with Splyce Media Group to help create websites for small businesses.

Home computer users can also tap Mariano’s services. He also plans to provide workshops where home computer users can learn how to back up their data, stay secure while performing online banking and work with photographs.

“We want to have that place where you can go — no pretenses, no standoffish attitudes,” said Splyce Media Group co-owner Angela Bigalbal. “Sometimes you want someone that can just help. We know computers, and we know people.”

For some, going to a computer repair shop can be overwhelming, especially if the customer isn’t tech-savvy, and some places treat the customer with a condescending attitude, Mariano said.

At E-Geniuses, the difference will be much different, with Mariano taking the time to explain computer malfunctions and repairs, he said.

For more information on the store, call (877) 694-3648 or visit www.e-geniuses.com.


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