DOWNTOWN — The Burbank Leader has debuted new datelines — the uppercase indicator at the beginning of a news article noting where the story occurred — in an effort to localize stories and better distinguish neighborhoods, editors said.
“Burbank has a lot of unique communities, and it didn’t seem that we were serving them as well by just slapping the generic Burbank dateline on it,” said Dan Evans, editor of the Burbank Leader. The 10 dateline areas are: Hillside, Airport District, North San Fernando, West Burbank, Downtown, South San Fernando, Magnolia Park, Toluca Lake, Media District and Rancho District. City Hall and Bob Hope Airport will also appear in live coverage of government meetings there.
By instituting more specific neighborhood datelines, the newspaper is better able to bring readers into the story, Evans said.
“What it really does is show that we know Burbank and we understand Burbank,” Evans said. “Burbank is not a monolith; it is a distinct set of communities within neighborhoods.”