Every holiday, news outlets struggle with the same issue. In journalists’ minds, the single most important bit of news to report is “Today is a holiday!” But their readers already know it’s a holiday. And the newsmen and newswomen know that their readers already know it.
So what do you do? Do you just get on with the business of reporting real news, making your Dec. 25 lead story: “Dubai struggles with debt”? No, you think, that won’t do at all, because even though readers know that I know that they know it’s Christmas, they still expect me to mention that it’s Christmas.
The solution: Spin it. Make your lead sentence say something other than, “It’s Christmas” while still saying it’s Christmas. You can do this by reporting anything from how the troops are celebrating Christmas to how the president is celebrating Christmas to how the local soup kitchen is celebrating Christmas. It’s wide open. Though, of course, picking your lead story is more serious business because that’s the article that needs a Christmasy photo to go with it.