DOWNTOWN — Amid a local economy sacked by underperforming tax revenues, slumping home values and high unemployment, the biggest winners in the Rose Bowl and BCS National Championship Game in Pasadena won’t be taking the field.
The 121st Rose Parade and two post-season college football games are expected to produce an economic impact of $350 million to $400 million for greater Southern California, according to the Pasadena Tournament of Roses and past economic studies.
“This has to be an economic pleasure for the Southern California region,” said Bill Flinn, chief operating officer for the Tournament of Roses. “This year there’s no doubt about the fact. You have two games, four out-of-state teams and a parade that drives hundreds of thousands of people to the area.”