While it may seem unconventional, Hyman and Weintraub said the site uses certified doctors and highly qualified specialists.
Users can select from a range of services, including physical examinations, pacemaker checks, biopsies and stitches for lacerations. The site also offers services in a wide array of specialties, including gastroenterology, cardiology, internal medicine, obstetrics/gynecology and podiatry.
Someone in the market for a colonoscopy, for example, would search for that procedure on the site. Any additional fees, such as post-operative care, pathology or lab tests, are charged separately. And patients can sometimes can buy a service as a package, if the procedure requires post-procedural care. In the case of the colonoscopy, a user could buy a package that would include biopsies, lab tests, pathology and post-operative care.
When a user selects a procedure, they will be pointed to the doctor who provides that service, including a name and address. Users can also view a profile of the doctor, along with background information and a video introduction.
The doctors decided to begin HealthyPrice after a conversation about the enormous challenges cash-paying patients face when trying to pay with something other than conventional insurance. Most cash-paying patients, Weintraub said, run the risk of being charged over-inflated prices for a procedure because they lack “collecting bargaining power,” Hyman said, something the insurance companies have in abundance.
And some doctors, he said, are weary of cash-paying patients who could turn out to be drive-offs — patients who receive services but end up not paying.