The city's major hotels could soon end up playing a greater role in marketing Burbank as a tourist stop under a proposal at City Hall that has industry support.
The creation of a tourism business improvement district, in which the hotels would charge an additional fee, usually 1% or 2%, on customers to promote local attractions and tourism also has strong backing on the City Council. That body voted 4-1 last week to move forward with the proposal.
More than 50 California cities have launched similar districts and 16 others are in the works, according to a city report that also found more than half the hoteliers in Burbank favor the idea.
"We said yes to the [district] because it is something that a majority of them have expressed an interest in," Mayor Anja Reinke said. "Any business generated from the hotels is also good for the entertainment industry, restaurants and shopping."