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Retailers hoping for a sea change

Local stores hope a big Black Friday will signal shoppers' willingness to spend again.

November 24, 2010|By Bill Kisliuk, bill.kisliuk@latimes.com

Retailers are going all-out to lure shoppers on Black Friday.

The day after Thanksgiving traditionally is the biggest shopping day of the season, and this year retailers are viewing it as a harbinger of whether consumers are ready to break out of a years-long spending slump spurred by the recession.

The Glendale Galleria, home to anchors including Target, Nordstrom, Macy's and JCPenney and more than 200 shops, will open early and offer a host of deals.

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Some Galleria retailers, including the Disney Store, Aeropostale and the Children's Place, will open as the clock strikes midnight. At 3 a.m., Forever 21 and For Love 21 will open, and then at 4 a.m. JCPenney, Macy's and Target will let in the early crowds. The Galleria officially opens at 5 a.m.

The center is offering a $10 gift certificate to shoppers who come by the customer service center between 5 and 11 a.m. with proof of purchases of $100 or more.

In addition, Galleria "shopping docs" will give away bags, First Aid kits, hand sanitizer and advice Friday morning. Outside Target, the Galleria has set up a drop-off box so consumers can donate toys to Child S.H.A.R.E. The charity, which has a Glendale office, supports foster children and their adoptive families.

At the Americana at Brand, Black Friday marks the debut of several seasonal events.

At 7 p.m., the Americana offers its "Winter Wonderland" light and sound show in the main courtyard. The show will be repeated at 7 and 8 p.m. every night through Christmas.

Friday also kicks off Weekly Wish Nights, where the Make-A-Wish Foundation will help a needy child's dream come true in a 6 p.m. ceremony. After Black Friday, the ceremonies will be held each Thursday through Dec. 23.

The Americana also has launched its annual holiday school gift program. Shoppers can donate 5% of the proceeds of their purchases to the local school of their choice by bringing their receipts to the Americana concierge desk. The program, which last year generated more than $100,000, runs through Dec. 24.

Burbank Town Center, home to stores including Macy's, Sears, Sport Chalet, Burlington Coat Factory and more than 100 other shops and restaurants, will open at 6 a.m. The first 500 customers at the center's Magnolia Door entrance will receive goodie bags with special discounts and offers and the chance to win prizes including a Flip video camera.

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