Two Burbank companies are growing and spreading the 3-D gospel beyond feature films.
Last month, “Avatar” director James Cameron helped relaunch the 3-D production firm Pace with a plan to hire more engineering talent and convince studios and networks that the time is now to film everything, including television episodes, in three dimensions.
Separately 3ality Digital, a 3-D technology and production firm with staff in Burbank and Germany, was acquired by Clearlake Capital Group and received what Clearlake termed a “significant capital infusion” to expand.
The changes come as the pace quickens in the industry, which still is hamstrung by relatively small amounts of content, modest U.S. sales of 3-D television screens and consumer distaste for those special glasses.
But people on the production side of the business, including the chief executives of Cameron-Pace Group, Vince Pace, and 3ality, Steve Schklair, say it is a matter of time before the market matures and manufacturers develop 3-D screens for home and theatrical use that don’t require glasses.