Incoming Bellarmine-Jefferson High School Principal John Matheus has a long to-do list ready for when he takes over on July 1 — increase enrollment, foster a faith-based environment and champion the school’s athletic teams.
But one priority surpasses the rest.
“Visibility will be at the forefront of what we do here,” Matheus, 57, said.
He plans to have a marketing director in place by July 20, the first step in raising the profile of the school in Burbank and surrounding communities, he said. Additional efforts will include advertising, reconnecting with alums and building strong relationships with feeder schools.
“We feel that we have a program here that could be expanded,” Matheus said. “The biggest opportunity here is marketing and advertising what a Catholic high school in the Burbank-Glendale area is about.”