City Council members this week decided to hire the National Golf Foundation to help resuscitate the struggling DeBell Golf Club, saying the nonprofit consultant was best suited for the job.
The roughly $24,500 contract with the foundation’s Florida-based consulting division won out over a $19,700 pitch from Pro Forma Advisors, based in Hermosa Beach. Some on the council said bringing in a completely outside firm would avoid any chances for conflict that could arise if Pro Forma were also advising municipal courses in neighboring cities.
Pro Forma prepared an analysis of green fees for the 10 golf courses operated by the City of Los Angeles, including both Wilson and Harding at Griffith Park, in October 2010, according to the company’s proposal to Burbank. The company has not said whether it is still working with Los Angeles.
Chris Daste, head of the city’s Park and Recreation Department, said the only Southern California courses NGF is working with are in Palm Springs, San Diego and Victorville.