A new Crunch gym has opened in downtown Burbank following the huge success of the company's West Hollywood location, which has become a trendy work-out spot for celebrities and entertainment-industry types.
Burbank's identity as the “entertainment capital of the world” should fit right in with the gym's L.A. branding, according to company officials.
It's only the second Crunch gym in the Los Angeles area, said Amita Balla, general manager of the new gym, located at 761 N. San Fernando Blvd., above Barnes & Noble.
“It's so long overdue for us to open another location in L.A.” Balla said, adding it's a good idea for the company to have a presence in the San Fernando Valley.
Mixing fitness and entertainment is something Crunch has become known for at its West Hollywood site, which opened in 1997.
Balla added, though, that this new gym is seeing more families showing interest, since many people who work in the entertainment industry tend to move to the Valley when starting a family.