The three business consultants sitting in Nancy Guillen's commercial insurance office got straight to work Wednesday, running through a list of competitors, reviewing client retention rates and pushing her to play up her leadership with civic organizations.
“We want to make sure that your clients know that about you, that you bring your best to the table, and that is what you are going to do if they need insurance,” said Jessica Marroquin as she took notes.
It was advice for which some firms charge high hourly rates. Guillen didn't pay a penny.
True Integrity Insurance Services is one of four small local businesses benefiting from a new collaboration between Woodbury University's MBA program and the Burbank Chamber of Commerce. In its inaugural cycle, students enrolled in a summer entrepreneurship class have been matched with local businesses to function as full-service consultants.
They conduct market research, develop business plans and design advertising and marketing strategies, among other things. The students' work will be summarized, packaged and delivered to their clients next month, and potentially used to secure bank loans and drive revenue.