As someone who does pretty much does everything online besides tying my shoelaces, it didn’t come as a shock that more and more people are shopping for their next pet online. As long as I have a name and a credit card to go along with it, I can click a button and instantaneously, my pup is on its way.
These days, the consumer is ultra-savvy. With the emergence of social media outlets like Twitter and Facebook, businesses and consumers have a direct line of communication and know more about each other. Commercial breeders have realized that people are less comfortable buying a dog from a pet store because of the likelihood that the dog originated from a puppy mill. Their solution: cutting out the pet shop and setting up shop online.
And because of a loophole, when you sell a live animal directly to the public online, the U.S. Department of Agriculture is out of the picture. This means zero regulation for breeders that sell directly to the public via the Internet. Deception is easy on the Internet. Those websites showing rolling, green meadows and puppies curled up by the fireplace could be entirely fake.