Seeking to capitalize on the lengthy construction projects on the San Diego (405) Freeway and Los Angeles International Airport, officials at Bob Hope Airport will soon launch a $150,000 marketing campaign touting the regional airfield’s convenience.
Bob Hope Airport officials hope the campaign will help turnaround a months-long decline in parking revenues and passenger numbers, even as LAX continues to post gains.
They’re also banking on the recent publicity Bob Hope received for being the country’s least-expensive airport to use, according to cheapflights.com.
The six-month marketing campaign — approved Monday by the Burbank-Glendale-Pasadena Airport Authority — will focus on the San Fernando and Santa Clarita valleys, said Martin Cooper, president of Cooper Communications Inc.
“There are some timing factors that lead us to want to implement this campaign as soon as possible,” Cooper said.
He cited an 18-month construction project on the 405 Freeway and a 24-month project at LAX that will make getting to and around the massive airport more difficult, Cooper told the authority on Monday.