Warner Bros. is taking promotion of two of its TV series to the streets with truck advertising that boasts how many jobs the shows have created, the economic benefits they’ve brought to the community and a thank-you to residents and drivers impacted by on-location shoots.
It’s part of a new marketing strategy that simultaneously promotes the product while tapping into consumer interest in the economy and job creation.
“It’s kind of a pilot program,” said Michael Walbrecht, vice president of public affairs for the studio.
The trucks decked out with the display advertising rolled out this past week.
The three trucks — two for “The Mentalist” and one for “Suburgatory” — are used at on-location shoots to transport equipment and props, as well as for studio production work, bringing items such as props and furniture to the sets.
Because Warner Bros. is based in Burbank, local residents likely will see the trucks more frequently, Walbrecht said, but the vehicles will be traveling throughout the greater Los Angeles area, particularly for “The Mentalist,” which does regular on-location shoots.