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Burb's Eye View: Gobble up boutique goods before Thanksgiving

November 13, 2012|By Bryan Mahoney

A week before the multinational conglomerates begin their invented holiday of Black Friday, Magnolia Park's boutiques host a much more personal shopping affair that keeps a large portion of money in Burbank. And for the first time in a long time, they're going to do it on their own.

From 5 to 9 p.m. on Friday, stores on Magnolia Boulevard will host performers, artists and Santa himself in a street festival for your early shopping desires. It may look a little different this year, and it may be scaled back, but store owners say they're still ready to get the party started as we head into the week of Black Friday.

Thanksgiving is somewhere in there, too.

This week's Holiday in the Park is the first in the last six years without support from the Magnolia Park Partnership, a group that all but disbanded last year after landowners in the shopping district voted against the fee added to property taxes that funded the business district's extra amenities. Those included the logistics and advertising for the summertime Be-Boppin' in the Park and Holiday in the Park, but it also paid for extra sidewalk cleanups, flowers and banners along Magnolia Boulevard.


This year's event has been funded by the merchants themselves, who are hopeful this year's celebration will not only bring people to the area but also encourage them to spend. Past events had included a score card you could have stamped at participating stores, and a full score card earned you a prize.

The event gets people through the door, but it doesn't necessarily mean a sale for the shops, according to shop owners.

“Did it help our stores? Not really. It just created (foot) traffic,” said Bell Cottage owner Theresa Hanna. “You want people to be in your store, but you want them to buy, too.”

“It's never been a huge sale night, but we enjoy the atmosphere,” said Kathy Ross, owner of Blast from the Past on Hollywood Way.

Her shop is a little off the beaten path, and she said the passport helped direct people to her location. Blast from the Past plans on raffling off movie posters, action figures and card sets — just one of many giveaways planned for Holiday in the Park.

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