Councilman Jess Talamantes' pitch to spend an estimated $87,000 over five years to pulse ambient music along walkways in downtown fell on critical ears this week, with two of his colleagues saying they'd rather focus on more important financial priorities.
The suggestion fell flat Tuesday on a 2-2 vote, with Councilmen David Gordon and Dave Golonski dissenting and Councilman Gary Bric absent.
Representatives of Muzak, an indoor and outdoor music provider, estimated project installation and ongoing maintenance costs to hover around $87,000 for the next five years.
The coverage area would include San Fernando Boulevard between Magnolia Boulevard and Angeleno Avenue, as well as a portion of the AMC Walkway.
Talamantes thought ambient music could boost consumerism downtown.
“It's very pleasing, I think it's very inviting,” Talamantes said. “It creates a better environment for families.”
Officials envisioned a cost-sharing agreement with the Burbank Property-Based Business Improvement District, a nonprofit corporation that focuses on boosting business downtown through capital improvements and marketing.