In an attempt to generate extra revenue for Burbank’s cash-strapped transit programs, the City Council has signed off on a plan to plaster buses with advertisements.
The City Council last week directed officials to draft a two-year contract with mobile advertising services firm Titan Outdoors, just weeks after voting to pursue a ban on mobile advertising vehicles, which in recent months came in the form of brightly colored roving vans that were advertising topless maid and massage services.
The vans caused a stir among local residents and city officials who called them eyesores, prompting the planned crackdown. Considering that the City Council, though, appeared ready to cover city buses with ads just weeks later struck some residents last week as hypocritical.
“We have an issue with someone who owns their own vehicle doing it, but as long as were making a profit, we’ll put it on our vehicles?” David Piroli said. “Do we think it should be on the street or don’t we?”