Bob Hope Airport is aiming for a financial touchdown with a new marketing agreement with UCLA Athletics and the Rose Bowl that will tap into the university’s millions of sports fans.
The Burbank-Glendale-Pasadena Airport Authority on Monday unanimously approved spending $327,000 over the next three years on a contract that will position Bob Hope as the official airport of the Rose Bowl.
That designation includes signage at the stadium, a special logo, promotion on the video board during UCLA football games and inclusion in all print publications, such as the Rose Bowl Stadium Guide.
The agreement, which goes into effect May 15, includes three ticket giveaways to be promoted on social media and radio that will have the contest winners flying into or out of the Burbank airport.
The giveaways will feature the Rose Bowl New Year’s Day football game, a UCLA football game at the University of Oregon and the PAC-12 men’s basketball tournament in Las Vegas.