Krispy Kreme Doughnuts in Burbank reported a 30% spike in sales Tuesday when compared to the same day last year, after more than 3,000 people flooded the Empire Center parking lot for a “flash mob” car meet organized through social media.
The event, which the organizer dubbed the “Krispy Kreme” car meet, is not affiliated with the doughnut chain. Even so, store executives reported that it’s good for business.
“We love it,” said Wendy Glickman, vice president of Krispy Kreme Doughnuts in Southern California, adding that the store prepared for the crowds with extra staff and extra doughnuts. “People had a good time.”