According to the agreement, advertising for alcohol and tobacco is prohibited, as are noncommercial advertising and political endorsements. The advertising limitations drafted in the agreement mimicked those of the Metropolitan Transportation Authority, said Burbank City Attorney Amy Albano.
“We do not want to allow the buses, the sides of the buses, to become a space for public debate,” said Senior Planner Roy Choi.
The BurbankBus fleet includes 28 vehicles that travel along four fixed routes, along with providing door-to-door transportation services to senior and disabled residents.
The move marks the latest attempt by city officials to generate extra funds for the city’s struggling transportation services. This summer, the council decided to cut Got Wheels!, Burbank's summer bus system for youth, and phase out the Metro bus pass subsidy for senior residents. Together, the program cuts will save the city nearly $100,000 a year in transportation funds.
City officials are also considering imposing a mandatory fare for the city's senior and disabled bus service. Patrons are currently asked to donate 50 cents for the ride.
Follow Alene Tchekmedyian on Google+ and on Twitter: @atchek.
Burbank Editorial: Walmart ruling stems from early oversights
Burroughs football ends 11 with two defensive 7s
Burglars steal computers, jewelry and cash from Burbank home