Ten years ago, the Burbank-Glendale-Pasadena Airport formally adopted the name Bob Hope Airport.
It was a great tribute to the much-loved comedian and stalwart USO volunteer. But the name has a big drawback: It does not give a clue about its geographic location in Southern California, the Los Angeles Times reported.
Airport officials fear they are losing business from out-of-town travelers who book flights to Los Angeles International Airport, without realizing that Bob Hope Airport is closer to tourist attractions like Hollywood Boulevard and Universal Studios Hollywood.