So much of today's pop music targeting the youth demographic is dominated by manufactured stars and lip-syncing singing groups that it often comes off as utterly flavorless and predictable, but the teenage Toluca Lake siblings of musical quartet Echosmith are unquestionably the exception which proves the rule.
Pop music isn't rocket science; simplicity and honesty are the order of the form, yet its commercial arbiters seldom seem to manage either. Echosmith, comprised of Jamie, Noah, Graham and Sydney Sierota, effortlessly wield these tools of the trade, creating accessible yet elegantly contoured songs like “March into the Sun” and “Cool Kids.” Richly melodic, chronically catchy, these kids' compositions employ equal measures of musical dynamics and understated simplicity.
“We grew up and live in Toluca Lake and we've been playing and singing most of our lives,” said 17-year-old Sydney. “We grew up around music, there was always someone playing music in our house, our dad is a music producer, songwriter and musician and his having a studio in the house made it a lot easier for us.”