The streets were dark and empty at 5:30 a.m. in Burbank — except at Kmart, where a few dozen shoppers in hoodies, fleece and boots huddled against an exterior wall waiting to be let inside.
With a 6 a.m. opening time, the retailer is kicking off a nationwide Thanksgiving consumption frenzy. Except instead of turkey, Americans will be scrambling to pick up deeply discounted televisions, tablets and toys that in the past were only available on Black Friday.
Alta Dena manufacturing technician Shana Morrow, 44, is a 16-year veteran of the holiday shopping weekend. She normally hunts for bargains on pillows and blankets but showed up at Kmart this time hoping to grab a 7-inch Android tablet for $39.99 — more than half off its usual price.
“I’ll be back home by 8 a.m., so I won’t miss out on anything,” she told the Los Angeles Times of her early morning Thanksgiving jaunt. “It’s like a high. I wouldn’t even say it’s about the savings for me.”