Nickelodeon's new cartoon was hatched not through traditional television channels but in a Studio City efficiency apartment nicknamed the "Doodle Chamber." The 41/2 -minute cartoon about two feisty, accident-prone ducks was intended to be a one-off, a little film crafted to entertain fellow animators at a short-film festival held at a New York bar.
But in the hurly-burly world of children's television, network executives are desperate to find that next big hit. When animator Gary Di Raffaele, who goes by the name Gary Doodles, got an inquiry from a Nickelodeon executive about his duck cartoon, which he had posted on YouTube: "I thought it was spam," Di Raffaele said. "I couldn't believe someone from Nickelodeon would contact me."
Within a couple of months, Nickelodeon hired Di Raffaele and co-creator Steve Borst to expand "Breadwinners" into a full-fledged television series, which premieres Feb. 17 and then moves to hallowed cartoon ground: Saturday mornings. Nickelodeon hopes that SwaySway and Buhdeuce, two oddball ducks who deliver loaves of bread in a rocket-powered van, will bring home the bacon to help the network further recover from a frightening ratings collapse, the Los Angeles Times reports.