"We should be known not by what we oppose, but rather by what we propose," said Rev. Samuel Rodriguez on the launch of his project called the Imago Dei.
The campaign calls on evangelicals to recognize and affirm that undocumented immigrants, gays, liberals and atheists are made in God's image. Its motto is, "I recognize that every human being, in and out of the womb, carries the image of God; without exception. Therefore, I will treat everyone with love and respect."
Rodriguez, president of the National Hispanic Christian Leadership Conference, says the goal of the campaign is to "change the narrative of evangelical engagement in the public square, especially when it comes to traditional culture war issues," according to an article in Time magazine. Rodriguez has picked up some big names in support, including Jim Daly, president of Focus On The Family, televangelist James Robison and vice president of Liberty University Mat Staver.