NEWS
May 14, 2013
There's really no surprise that revenues are down at Burbank's Bob Hope Airport. I am an infrequent flier, and have utilized the Burbank airport for nearly 45 years. I recall the days when you could fly to most every major city out of Burbank Airport, non-stop. Now you must pay the same short-term parking rate as at Los Angeles International Airport, $31 per day. No wonder parking revenues are down. And you can no longer fly to many U.S. cities non-stop from Burbank. In fact, there are very few places you can get to non-stop.
THE818NOW
By Daniel Siegal, daniel.siegal@latimes.com | May 8, 2013
Bob Hope Airport is aiming for a financial touchdown with a new marketing agreement with UCLA Athletics and the Rose Bowl that will tap into the university's millions of sports fans. The Burbank-Glendale-Pasadena Airport Authority on Monday unanimously approved spending $327,000 over the next three years on a contract that will position Bob Hope as the official airport of the Rose Bowl. That designation includes signage at the stadium, a special logo, promotion on the video board during UCLA football games and inclusion in all print publications, such as the Rose Bowl Stadium Guide.
NEWS
By Mark Kellam, mark.kellam@latimes.com | January 4, 2013
The woman who got into a scuffle with security officers at Bob Hope Airport when they tried to confiscate a container of applesauce and other snacks has until Jan. 16 to condense her claim, otherwise, a frustrated judge may throw it out of U.S. District Court. It will be the third time Nadine Hays has filed an amended complaint in her lawsuit stemming from the 2009 incident. Her second amended complaint, in which she named more than 60 defendants - including the United States of America - was rejected by a U.S. District Court judge last month because it was too long and rambling.
THE818NOW
December 31, 2012
The Hollywood Show -- a popular movie and TV memorabilia convention that features appearances by stars from years gone by -- is itself gone. From Burbank, that is. Faced with the increasing costs of keeping the event at the Burbank Airport Marriott and the inability to secure discounted reservations for convention patrons after the contracted deadline, organizers say they have no choice but to move to another space in Los Angeles. “We're not happy to have to leave, but it was sort of forced upon us,” said David Elkouby, the event's promoter.
THE818NOW
By Kelly Corrigan, kelly.corrigan@latimes.com | October 2, 2012
The art contest that gives local students a shot at having their art displayed on the main tower at Bob Hope Airport is back. This year's theme - “The Sky's the Limit” - calls for high school students in Glendale, Burbank and Pasadena school districts to create a piece of art individually or with others. Each district's winning 17-foot-by-26-foot banner will remain on the airport's terminal tower for three months at a time to be seen by more than 1 million people. After the February deadline, each school district will narrow down three winning entries.
NEWS
By Mark Kellam, mark.kellam@latimes.com | September 14, 2012
Movie and television production at Bob Hope Airport has generated roughly $100,000 during the past six months for the airfield as studios use it as a backdrop - one TV series even transformed it into three airports, including one in Mumbai, India. Filming was prohibited at Bob Hope Airport after the terrorist attacks on Sept. 11, 2011, but airport officials decided to open their doors to production companies again this spring in hopes of generating needed funds as they deal with declining parking revenues and passenger counts.
NEWS
By Maria Hsin, maria.hsin@latimes.com | June 8, 2012
Movie studios, car rental companies, government agencies - all were wooed by proponents of electric cars, test drives and all, at Bob Hope Airport this week in an effort to increase the use of the zero- and low-emissions vehicles. “An airport and a studio can serve as living laboratories of these technologies,” California Energy Commissioner Carla Peterman said after addressing the audience at a hangar at the airport, where several models were on display Thursday. “I would encourage airports and studios to not only adopt electric cars [and]
NEWS
By Maria Hsin, maria.hsin@latimes.com | April 24, 2012
Bob Hope Airport commissioners this week waved off a planned print and online ad campaign while keying in on the message they most want to get across: Whatever your L.A. destination, fly Burbank. Members of the Burbank-Glendale-Pasadena Airport Authority on Monday were skeptical of the concept because of what commissioners feel is a lack of emphasis on the convenience of Burbank's airport. A combination of newspaper advertisement and online ads were scheduled to start in early May and end in July, said Steven Forsythe, chief executive of FFE Group Communication Partners, the firm consulting on the campaign.
NEWS
By Mark Kellam, mark.kellam@latimes.com | April 17, 2012
Bob Hope Airport will soon be known as Burbank Bob Hope Airport as part of a new summer ad campaign to drive more passengers to the regional airfield during its peak travel time of the year. The temporary name change comes as officials respond to airline concerns about the lack of a city identifier in the name of the airport, said John Hatanaka, the airport's senior deputy executive director. Dan Feger, the airport's executive director, said that, for now, the name change was only for the summer advertising campaign.
NEWS
By Bryan Mahoney | August 23, 2011
In marketing class, it's called disruption: A business does something completely out of the ordinary for its industry, and customers either say, “Dude, that was weird,” or they latch on and enjoy the ride. Though it may not translate directly into sales numbers, Bob Hope Airport has something going in its disruptive marketing. First, there's its Twitter feed - if you want to see how a business can connect with its customers, check out the service you get for free by following Bob Hope Airport.